
Welcome to Rutsu - Where Culture
Meets Sustainability
Rutsu is a project born out of a love for heritage, a desire to safeguard the environment, and a commitment to nurturing local communities. This space serves as a celebration of all things traditional and eco-conscious.
Our goal is to take you on a journey that reveals the deep connections between traditional Indian practices and principles of sustainability.
Rutsu is more than a platform; it's a community of like-minded individuals who share a common passion for sustainability and a love for Indian culture. We encourage you to be part of this vibrant community, where you can learn, share, and be inspired to make eco-conscious choices in your daily life.
Story behind the name
Story behind the name
Rūtsu draws its name from the Japanese word "根," which means "roots." It symbolizes our commitment to nurturing the cultural and environmental roots that sustain us.
So, the name "Rūtsu" encapsulates our dedication to nurturing the cultural and environmental roots that sustain us, and it serves as a reminder of the fundamental principles upon which our platform is built.
This Is Us
Mounica and Shruthi, the co-founders of Rutsu, crossed paths four years ago and found themselves on an exciting journey of rediscovering their love for everything Indian.
Mounica and Shruthi bring their unique backgrounds, skills, and experiences to the platform, where culture and sustainability intertwine.
Together, they're on a mission to inspire and educate, fostering a community of culture and eco-conscious enthusiasts, all with a sprinkle of fun!

Our Journey Ahead
Exciting things are on the horizon at Rutsu. While we can't reveal all the details just yet, stay tuned for an upcoming collection that seamlessly marries tradition, sustainability, and a dash of enchantment.